2020 — Deutsche Messe — deepblue networks
In order to give each event its own look and feel. A theming system was developed that goes beyond the maintenance of colors and key visuals. With the new system, each site can choose from one of 12 theme worlds and 100+ modules. The system has the advantage that the editors not only work according to specifications, but can also playfully discover new design possibilities - without breaking the brand rules.
We reacted quickly to the pandemic and created something completely new: the complete relocation of HANNOVER MESSE 2021 to the digital space! This dynamic of transformation is also reflected in our communication: bold, progressive and above all: flexible!
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We have expanded the event website and added future-oriented and exciting features. The aim was to make the individual trade fair experience tangible for all visitors online. They were greeted on the homepage with a preview of their dashboard and event information. In their personal dashboard, visitors found information, contacts and recommendations based on their interests.
As a freelancer for deeblue networks, I was able to accompany the Deutsche Messe project for many years as a UX/product designer. During this time, not only the webconstruction kit was created. I relaunched CEBIT, developed illustrations and key visuals for Hannover Messe and DOMOTEX. The onboarding was revised as a basis for displaying personal content for users and launched a messanger as well as the business dating.
Christian Rosenthal, Hainer Wolfram, Milad Al-Ani, a.o.