2018 — Deutsche Messe — deepblue networks

Europe's business festival for innovation and digitalisation relaunched.

The challenge

Spring is just around the corner and the first signs of new growth in the garden are breaking through. It’s March. It can mean only one thing. It is CEBIT time. Right? Wrong. The conventional trade fair exclusively for IT experts is out of date.

In June 2018, Deutsche Messe AG made a radical new start. The trade fair took place three months later than usual. CEBIT was transformed from a pure sales event into Europe's business festival for innovation and digitalisation. This required a new approach and a completely new image.

About CEBIT

CEBIT is the world’s largest IT trade fair, taking place in Hanover every March since 1986. The event is organized by Deutsche Messe AG. Digitization is transforming every industry and every field of expertise.

More than a rebrush

A radically new look and feel was developed and our team at deepblue brought it to life on the digital touchpoints. To maximize communication flexibility for editorial staff before, during and after the trade show, we developed a modular website kit. Individual building blocks can be combined and custom themed to fit the updated brand identity.

Greater than ever before

120,000 visitors came to Hanover for the premiere in June and experienced a fresher, younger and more feminine CEBIT. Several million people followed the new CEBIT live on the social networks, via streaming and reporting in the classic media. The response in all media genres and the corresponding reach were greater than ever before.

After the trade fair was discontinued, the modular system was refined to meet the requirements of further trade fairs and events organised by Deutsche Messe.

My role

In collaboration with Hainer Wolfram and Jan Stricker, we translated the new design principles into a design system that later became the Deutsche Messe Webkit. All components have been rethought and redesigned from the ground up. The freedom of a new technical basis paired with the modern look and feel not only led to a complex new design system, but also to the development of countless components from the ground up. Creating a modern digital experience for exhibitors and visitors.

Creative team
Lars Leber, Hainer Wolfram, Jan Stricker a.o.

Don't be shy, say hi.

+47 90508105

robert@stoof.design

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