Hi, I'm Robert.

Senior Product Designer with 15+ years of professional experience in various industries such as automotive, e-commerce, energy, finance, healthcare, insurance and technology.

Martin Robert Stoof

I grew up in the hills north of Frankfurt where I spent most of my time mountain biking. When my curiosity for technology caught up with me, I organized and developed e-sports tournaments with over 100 participants in the early 2000s as a hobby.

While studying Business Informatics at TU Darmstadt, I already worked as a freelance Interaction Designer/Developer. Somehow I ended up with a Master's in Art Direction at the Institute of Design further north in Hamburg.

At some point I met my wife and moved to Oslo, Norway. 

Having switched from advertising to experience design, I now focus on developing platforms, products and services. I love simplifying the complex, questioning everything, empowering users and telling compelling stories.

Work experience

2021 → 2023

LichtBlick, Hamburg, Germany
Senior Product Designer (Freelance)

With about 1 million customers, LichtBlick is one of the largest providers of green electricity, green gas, e-mobility and solar solutions in Germany. lichtblick.de

2020 → 2021

Cadooz, Hamburg, Germany
Senior UX Designer (Freelance)

Cadooz is an expert in incentive solutions, covering the entire spectrum of marketing, sales management and employee motivation with intelligent products and services such as the BestChoice voucher. cadooz.com

2019 → 2024

Mutabor, Hamburg, Germany
Senior Product Designer (Freelance)

Germany’s largest independent 360° design agency & brand consultancy. Over 400 international awards and top placements in creative rankings. mutabor.de

2015 → 2024

deepblue networks, Hamburg, Germany
Senior Product Designer (Freelance)

Communications agency for the digital age. A member of the Scholz & Friends family and the WPP network. db-n.com

2012 → 2015

GGH MullenLowe, Hamburg, Germany
Art Director

Creative agency that has been moving people, brands and markets since 1994. ggh-mullenlowe.de

2011 → 2012

Publicis, Hamburg, Germany
Art Director (Freelance)

2007 → 2010

PUNKTUM Werbeagentur, Frankfurt, Germany
Interaction Design & Front End Developer (Freelance)

2003 → 2004

WebDirekt Internet Service, Frankfurt, Germany
Interaction Design & Full Stack Developer (Freelance)

Brand experience


E.ON — LichtBlick

Association / Insurance

HDI — DA Direkt — HEK — TK — Pantaenius — BMDV — BMG


Audi — Seat


Deutsche Bahn — Air Berlin



Chemie / Pharma / Tech

Pfizer — Merck — Osram — KNF

E-commerce / FMCG

IKEA — Unilever — Cadooz — Deutschland Card — UNGER Fashion — Paulaner — Budnikowsky — Fielmann — Borco — Gebr. Heinemann

Publishing / Media

Deutsche Telekom — TV Spielfilm — Gruner + Jahr

Real estate

CBRE — Karla Fricke


Pimco — Credit Suisse — VISA



German native speaker
English fluent
Norwegian good understanding (B2), basic writing and speaking


Figma — Sketch — Adobe XD — Photoshop — Illustrator — InDesign — Acrobat

Management / Data

Confluence — Jira — Trello — Hotjar — Google Analytics


Google MD — Apple HIG — Bootstrap




Cannes Lions

Gold 6 — Silver —  Bronze

One Show

Best in Dicipline —  Gold 3 — Silver — Shortlist 2


Gold 12 — Silver — Bronze 3 — Audience


Grand 2 — Gold 3 — Silver 3 — Bronze 


White — Yellow — Graphite — Wood 2

New York Festival

Grand — Third 2 — Finalist 5

Spotlight Festival

Gold 3


FWA — Site of the Day
DMMA Onlinestar — Bronze
Die Klappe — Bronze 2
New Media Award — Gold
Deutscher Digital Award — Silver

Don't be shy, say hi.

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