Senior Product Designer with 15+ years of professional experience in various industries such as automotive, e-commerce, energy, finance, healthcare, insurance and technology.
I grew up in the hills north of Frankfurt where I spent most of my time mountain biking. When my curiosity for technology caught up with me, I organized and developed e-sports tournaments with over 100 participants in the early 2000s as a hobby.
While studying Business Informatics at TU Darmstadt, I already worked as a freelance Interaction Designer/Developer. Somehow I ended up with a Master's in Art Direction at the Institute of Design further north in Hamburg.
At some point I met my wife and moved to Oslo, Norway.
Having switched from advertising to experience design, I now focus on developing platforms, products and services. I love simplifying the complex, questioning everything, empowering users and telling compelling stories.
2021 → 2023
LichtBlick, Hamburg, Germany
Senior Product Designer (Freelance)
With about 1 million customers, LichtBlick is one of the largest providers of green electricity, green gas, e-mobility and solar solutions in Germany. lichtblick.de
2020 → 2021
Cadooz, Hamburg, Germany
Senior UX Designer (Freelance)
Cadooz is an expert in incentive solutions, covering the entire spectrum of marketing, sales management and employee motivation with intelligent products and services such as the BestChoice voucher. cadooz.com
2019 → 2024
Mutabor, Hamburg, Germany
Senior Product Designer (Freelance)
Germany’s largest independent 360° design agency & brand consultancy. Over 400 international awards and top placements in creative rankings. mutabor.de
2015 → 2024
deepblue networks, Hamburg, Germany
Senior Product Designer (Freelance)
Communications agency for the digital age. A member of the Scholz & Friends family and the WPP network. db-n.com
2012 → 2015
GGH MullenLowe, Hamburg, Germany
Art Director
Creative agency that has been moving people, brands and markets since 1994. ggh-mullenlowe.de
2011 → 2012
Publicis, Hamburg, Germany
Art Director (Freelance)
2007 → 2010
PUNKTUM Werbeagentur, Frankfurt, Germany
Interaction Design & Front End Developer (Freelance)
2003 → 2004
WebDirekt Internet Service, Frankfurt, Germany
Interaction Design & Full Stack Developer (Freelance)
Energy
E.ON — LichtBlick
Association / Insurance
HDI — DA Direkt — HEK — TK — Pantaenius — BMDV — BMG
Automotive
Audi — Seat
Transportation
Deutsche Bahn — Air Berlin
Logistics
DHL
Chemie / Pharma / Tech
Pfizer — Merck — Osram — KNF
E-commerce / FMCG
IKEA — Unilever — Cadooz — Deutschland Card — UNGER Fashion — Paulaner — Budnikowsky — Fielmann — Borco — Gebr. Heinemann
Publishing / Media
Deutsche Telekom — TV Spielfilm — Gruner + Jahr
Real estate
CBRE — Karla Fricke
Finance
Pimco — Credit Suisse — VISA
Languages
German native speaker
English fluent
Norwegian good understanding (B2), basic writing and speaking
Layout
Figma — Sketch — Adobe XD — Photoshop — Illustrator — InDesign — Acrobat
Management / Data
Confluence — Jira — Trello — Hotjar — Google Analytics
Frameworks
Google MD — Apple HIG — Bootstrap
Code
HTML— CSS — PHP — JS — SQL
Cannes Lions
Gold 6 — Silver 5 — Bronze
One Show
Best in Dicipline — Gold 3 — Silver — Shortlist 2
ADC
Gold 12 — Silver — Bronze 3 — Audience
CLIO
Grand 2 — Gold 3 — Silver 3 — Bronze
D&AD
White — Yellow — Graphite — Wood 2
New York Festival
Grand — Third 2 — Finalist 5
Spotlight Festival
Gold 3
Others
FWA — Site of the Day
DMMA Onlinestar — Bronze
Die Klappe — Bronze 2
New Media Award — Gold
Deutscher Digital Award — Silver
© All works & copyrights belong to Robert Stoof as well as to the individuals or organizations marked in the respective projects.
Please find more information here: Legal Notice & Privacy Policy