Hi, I'm Robert.

UX/Product Designer with 15+ years of professional experience in various industries such as automotive, e-commerce, energy, finance, healthcare, insurance and technology.

Martin Robert Stoof

I grew up in the hills north of Frankfurt where I spent most of my time mountain biking. When my curiosity for technology and gaming caught up with me, I was soon organizing LAN parties and setting up tournaments for 200+ people in the early e-sports scene.

While studying Business Informatics at TU Darmstadt, I already worked as a freelance Interaction Designer/Developer. Somehow I ended up with a degree in Art Direction at the Institute of Design further north in Hamburg.

At some point I met my wife and moved to Oslo, Norway. 

Having switched from advertising to experience design, I now focus on developing platforms, products and services. I love simplifying the complex, questioning everything, empowering users and telling compelling stories.

Work experience

2021 → 2023

LichtBlick, Hamburg, Germany
Freelance UX/Product Designer

With about 1 million customers, LichtBlick is one of the largest providers of green electricity, green gas, e-mobility and solar solutions in Germany. lichtblick.de

2020 → 2021

Cadooz, Hamburg, Germany
Freelance UX/Product Designer

Cadooz is an expert in incentive solutions, covering the entire spectrum of marketing, sales management and employee motivation with intelligent products and services such as the BestChoice voucher. cadooz.com

2019 → 2020, 2024

Mutabor, Hamburg, Germany
Freelance UX/Product Designer

Germany’s largest independent 360° design agency & brand consultancy. Over 400 international awards and top placements in creative rankings. mutabor.de

2015 → 2023

deepblue networks, Hamburg, Germany
Freelance UX/Product Designer

Communications agency for the digital age. A member of the Scholz & Friends family and the WPP network. db-n.com

2012 → 2015

GGH MullenLowe, Hamburg, Germany
Art Director

Creative agency that has been moving people, brands and markets since 1994. ggh-mullenlowe.de

2011 → 2012

Publicis, Hamburg, Germany
Freelance Art Director

2007 → 2010

PUNKTUM Werbeagentur, Frankfurt, Germany
Freelance Interaction Design & Front End Developer

2003 → 2004

WebDirekt Internet Service, Frankfurt, Germany
Freelance Interaction Design & Full Stack Developer

Brand experience


E.ON — LichtBlick

Association / Insurance

HDI — DA Direkt — HEK — Pantaenius — BMDV — BMG


Audi — Seat


Deutsche Bahn — Air Berlin



Chemie / Pharma / Tech

Pfizer — Merck — Osram — KNF

E-commerce / FMCG

IKEA — Unilever — Cadooz — Paulaner — Budnikowsky — Fielmann — Borco — Gebr. Heinemann

Publishing / Media

Deutsche Telekom — TV Spielfilm — Gruner + Jahr

Real estate

CBRE — Karla Fricke


Pimco — Credit Suisse — VISA



German native speaker
English fluent
Norwegian good understanding (B2), basic writing and speaking


Figma — Sketch — Adobe XD — Photoshop — Illustrator — InDesign — Acrobat

Management / Data

Confluence — Jira — Trello — Hotjar — Google Analytics


Google Material Design — Apple Human Interface Guidelines — Bootstrap




Cannes Lions

Gold 6 — Silver —  Bronze

One Show

Best in Dicipline —  Gold 3 — Silver — Shortlist 2


Gold 12 — Silver — Bronze 3 — Audience


Grand 2 — Gold 3 — Silver 3 — Bronze 


White — Yellow — Graphite — Wood 2

New York Festival

Grand — Third 2 — Finalist 5

Spotlight Festival

Gold 3


FWA — Site of the Day
DMMA Onlinestar — Bronze
Die Klappe — Bronze 2
New Media Award — Gold
Deutscher Digital Award — Silver

Don't be shy, say hi.

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