2020 — Migros — MUTABOR

An app by Migros that pushes your barbecue skills to the next level.

The challenge

Everything is a little different in Covid 2020, including barbecuing. For its new campaign, Migros is taking a close look at the current barbecue situation and showing how to make the most of the summer.

About Migros

Migros is the largest retail company in Switzerland, the largest supermarket chain and the largest employer. They are also regularly launching campaigns and promotions.

At MUTABOR we relaunched the Grillitarier app as part of the campaign continuation by Publicis, Zurich. The app also provides variety on and off the barbecue. In addition to many recipe ideas and a practical barbecue timer, you will also find a barbecue game. This offers fun entertainment, which could be a bit lacking this year due to the lack of friends next to the barbecue.

The competition

Multitasking skills are put to the test in the barbecue game: The aim is to answer 20 quiz questions correctly and as quickly as possible. At the same time, you have to keep an eye on the virtual grilled food and remove it from the grill before it burns. The faster the questions are answered, the more points are awarded. Incorrectly answered questions and burnt grilled food are deducted.

Anyone can be a barbecue pro

Thanks to the integrated grill timer, the success of any grilled food is guaranteed. Simply select the food to be grilled and the cooking level and the optimum temperature and cooking time are calculated. If the desired grill food is not listed, you can also create your own timer. So that the overview is never lost, up to 20 timers can be set simultaneously.

Ideas for every taste

The News section is expanded weekly with practical tips and delicious recipes. The Migros barbecue professionals give recommendations on the best barbecue equipment and provide users with unique recipe ideas.

Never be short of ingredients

To make life as easy as possible for barbecue lovers, a shopping feature has been integrated. Depending on preferences or eating habits, the right barbecue package can be selected and ordered. Via LeShop, all the necessary ingredients are delivered directly to your door.

The Grillitarier app also provides information about new and attractive offers in the barbecue range. This not only saves time when shopping, but is also easy on the budget.

My role

Together with Sebastian Locke as design lead, I was responsible for the look and feel of the grill timer, the content areas and parts of the game. The development was done by "Apps with love".

Don't be shy, say hi.

+47 90508105

robert@stoof.design

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